Noble Cider was looking to branch out and make a lighter product that was bubbly and refreshing. Enter the Noble Cider Spritzer.
Dena Rutter Design developed a label template for their first four flavors. The market for this product is a health conscious market, leaning more towards a female demographic.
The lighter label, typography alignment and font selection help highlight the brand. Noble Cider only uses real ingredients, from real fruit to create its flavors. The label visually represents these whole ingredients as colorful pictures and accompanies them with strong color banding at the top and bottom.