Dena Rutter design was hired to redesign the bar packaging for 13 unique package designs. Using different illustrations for each flavor, Dena was able to create a design system that provided more flavor indication while elevating the company’s brand standards.
The project also included three separate box designs that would hold different collections of bars. The sets needed to be presented in an distinct way, elegant and sophisticated for a higher price point and attractive for gifting.
Point of Purchase outer boxes were also designed for casing the bars that would be sold wholesale. The was to focus on functionality and brand building, while pulling in elements of the new bar designs.